Morris Rivers Jr - General Manager
334-672-0791
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morris@morrisrivers.com
Morris Rivers Jr. has proudly served Southeast Alabama for over 30 years, building a reputation rooted in integrity, accountability, and trust through C&H Auto Sales.
Born and raised in Fort Rucker, Alabama, Morris is a graduate of Carroll High School and attended Southern University in Baton Rouge, Louisiana. After graduating from the National Automobile Dealers Association in 1989, he began a lifelong career in the automotive industry — one defined by consistency, discipline, and results.
Throughout his career, Morris has earned numerous honors, including Salesman of the Year, the Omega Psi Phi National Achievement Award, the Martin Luther King Jr. Scholar Award, and recognition from the Black History Gala. He also holds the all-time record for most vehicles sold by an individual in the Southeast Region; a distinction earned through decades of customer trust and repeat business.
Beyond the dealership, Morris is deeply committed to giving back. He actively supports Family Services, Sickle Cell Awareness, and The Children’s Hospital, believing that strong communities are built by those willing to lead and serve.
At the core of everything Morris does is family and legacy. He is the proud husband of Shunda Rivers, father to Morris Rivers III, father-in-law to Angelina Rivers, and grandfather to Ella Mae Rivers. Morris is driven daily by the responsibility of building something meaningful — not just for today’s customers, but for future generations.
His mother, Barbara Stewart, remains his greatest source of wisdom and encouragement, reminding him often that “Rome wasn’t built in a day” — a principle that continues to guide his leadership, patience, and perseverance.
When you work with Morris through C&H Auto Sales, you can expect honest, pressure-free car buying, competitive pricing based on real market data, clear communication, and personal accountability.
At C&H Auto Sales, you’re not just buying a vehicle — you’re doing business with a family committed to trust, service, and long-term value.